![]() ![]() On August 2, 2021, a snippet of "Take My Breath" with a visual of a sunrise titled "The Dawn Is Coming" and a GQ cover story was released in promotion of the track. He also released the singles " You Right" with Doja Cat and " Better Believe" with Belly and Young Thug during that period. Later on during the 2021 Billboard Music Awards in May, he went on to state in his acceptance speech "I just want to say the After Hours are done and The Dawn is coming." Throughout June and July, the Weeknd continued to mention his upcoming project under the working name "The Dawn" by revealing a new transitional look. The Weeknd first teased that he was working on a new album in September 2020, via an interview with Rolling Stone in which he stated "I might have another album ready to go by the time this quarantine is over". ![]()
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